July 26th, 2006

TiVo Is Watching When You Donít Watch, and It Tattles

By Saul Hansell
The New York Times

As the advertising and television industries debate how to measure viewers of shows watched on digital video recorders, the pioneering maker of the recorders, TiVo, is getting into the argument. It is starting a research division to sell data about how its 4.4 million users watch commercials ó or, more often, skip them.

Read the full article here.


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