July 17th, 2006
'Egg-vertising' by CBS: An Idea Not For Poaching
By David Joachim
International Herald Tribune
In September, CBS plans to start using a new place to advertise its autumn television lineup: your breakfast. On Monday, the U.S. broadcast network was to announce plans for placing laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs - 35 million of them in September and October.