June 17th, 2006

The Art of The Deal

The New York Times

The book in question is “Cathy’s Book,” a novel for adolescent girls featuring a heroine who gives tips on makeup while the story unfolds. As it happens, the makeup she uses is by Cover Girl, which, in return for product placement, has agreed to feature the novel prominently on a Web site it runs for girls of the very age group likely to buy “Cathy’s Book.”

Read the full article here.


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