June 12th, 2006

Product Placement Deals Make Leap From Film to Books

By Motoko Rich
The New York Times

Near the end of an early galley of “Cathy’s Book: If Found Call (650) 266-8233,” a young adult novel that will be published in September, the spunky eponymous heroine talks about wearing a “killer coat of Clinique #11 ‘Black Violet’ lipstick.” But in the final edition of the book, that reference has been changed to “a killer coat of Lipslicks in ‘Daring.’ “

Read the full article here.


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