April 28th, 2006
Pfizer Boldly Advertising Celebrex Again
By Alex Berenson
The New York Times
As it resumes advertising its controversial painkiller Celebrex, Pfizer, the world’s biggest drug maker, is offering consumers a mixed message. Sixteen months after the company stopped advertising Celebrex over concerns about its heart risks, Pfizer has returned with new ads that juxtapose folksy imagery with a jarring, bold-face warning about the drug’s dangers. “Important Information: CELEBREX may increase the chance of a heart attack or stroke that can lead to death,” the paragraph-long caveat begins.
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