April 24th, 2006

Advertiser Counts on Sheep to Pull Eyes Over the Wool

By Doreen Carvajal
The New York Times

The latest low-technology billboards along highways in the Netherlands are startling enough to prompt motorists to indulge in U-turns. Or make that ewe-turns. These ads are walking, woolly flocks of bleating sheep. Early this month, Hotels.nl, a Dutch online reservations company, began displaying its corporate logo on royal blue waterproof blankets worn by sheep.

Read the full article here.


  1. Posted by Michael Kooi on April 26th, 2006

    I agree with Bert Kuiper: We must preserve the sanctity of cows - even if it is too late for sheep.

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