March 30th, 2006
Wrigley Bleachers Named 'Bud Light Bleachers'
The Cubs announced today that the newly renovated Wrigley Field bleachers will be officially named the “Bud Light bleachers.”
“The Cubs are one of the most storied teams in baseball, with a tremendously loyal fan base and one of the greatest venues in all of sports. We’re excited to offer this new feature the Bud Light Bleachers ֖ to Cubs fans,” said Tony Ponturo, vice president, Global Media and Sports Marketing, Anheuser-Busch Inc. in a statement.
“The bleachers at Wrigley Field represent the ultimate fan experience in Major League Baseball. We are proud to have the prestigious Bud Light brand join us in this partnership as we enhance our fans’ experience,” said Cubs marketing guru John McDonough in a statement..
Terms of the agreement were not disclosed.