September 25th, 2005

A Sports Drink for Children is Jangling Some Nerves

By Duff Wilson
The New York Times

The company’s marketing materials describe the drink as a way to kick-start the morning for children as young as 4. The company Web site, adorned with a picture of an elementary school wrestler and a gymnast, says its drink can help a child “develop fully as a high-performance athlete” and fill nutritional gaps “in a sport that is physically and mentally demanding.”

Read the full article here.


  1. Posted by on October 4th, 2005

    AdvoCare’s focus on our children is deplorable and I can only pray that parents are going to step up and say NO to this type of product. For the parents who are allowing their children to promote and drink these products I ask, “At what cost?”

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