May 25th, 2005

FCC Commissioner Endorses Commercial Alert’s Call for Disclosure of Covert Commercial Propaganda on TV

By Gary Ruskin
Commercial Alert

In a speech today, Federal Communications Commissioner Jonathan S. Adelstein called for “clear and prominent” disclosure of covert commercial propaganda on TV, including product placements and paid shills.

Adelstein essentially endorsed Commercial Alert’s petition for rule-making to require disclosure of product placement on TV. He said “In fall 2003, a group called Commercial Alert asked us to take a number of different actions regarding product placement, and its filing, and the recent press reports I mentioned, clearly indicate that the time has come for us to step up our enforcement in this area.”

“We are greatly encouraged by Commissioner Adelstein’s defense of viewers’ right to know by whom they are being persuaded,” said Gary Ruskin, executive director of Commercial Alert.

Take action now: tell the FCC to require disclosure of covert commercial pitches on TV.


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