March 28th, 2005

On Public TV, Not Quite an Ad But Pretty Close

By Nat Ives
The New York Times

The Chipotle spot, spoofing public television pledge drives, neatly encapsulates a significant shift in public television: to raise money for noncommercial programming, producers and distributors increasingly allow their corporate underwriters to turn their credits into something resembling regular commercials.

Read the full article here.


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