March 30th, 2005

Bob and Barney, With a Few Words From Sponsors

By Julie Salamon
The New York Times

On Monday Comcast is to announce the details of its new 24-hour digital cable channel for preschoolers, which will feature Elmo, Big Bird, Barney - and commercials.  PBS not only approves, but is a partner: the channel’s co-owners are PBS, Sesame Workshop and HIT Entertainment, producer of “Barney and Friends” and “Bob the Builder.”

Read the full article here.

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