January 12th, 2004

Kraft Blinks -- Who's Next?

By Gary Ruskin
Commercial Alert

January 12, 2005Kraft Blinks—Who’s Next?Kraft.gifIn a tacit admission that its advertising promotes childhood obesity, Kraft annouced that it would stop marketing foods of low nutritional value to children 6-12 years of age.This is a good first step, but, if they are serious, they should stop marketing to children under 18.Kraft’s decision is really good news because will make it harder for companies like M&M/Mars, General Mills and Kellogs to advertise junk food to children.

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