October 26th, 2003

There's a Sucker Born in Every Medial Prefrontal Cortex

By Clive Thompson
The New York Times

When he isn’t pondering the inner workings of the mind, Read Montague, a 43-year-old neuroscientist at Baylor College of Medicine, has been known to contemplate the other mysteries of life: for instance, the Pepsi Challenge.

Read the full article here.

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