September 3rd, 2003
Coke Moves With Caution to Remain in Schools
By Sherri Day
The New York Times
In July, the Coca-Cola Company publicly vowed to roll back all of its marketing efforts to children under 12: no television ads; no free coupons; and no giveaways like book covers emblazoned with the company’s logo. But Coke has not disappeared from the lives of schoolchildren.