September 3rd, 2003

Coke Moves With Caution to Remain in Schools

By Sherri Day
The New York Times

In July, the Coca-Cola Company publicly vowed to roll back all of its marketing efforts to children under 12: no television ads; no free coupons; and no giveaways like book covers emblazoned with the company’s logo. But Coke has not disappeared from the lives of schoolchildren.

Read the full article here.


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