August 11th, 2002

Heartfelt Advice, Hefty Fees

By Melody Peterson
The New York Times

In a rare interview, Lauren Bacall appeared on the NBC “Today” program in March, telling Matt Lauer about a good friend who had gone blind from an eye disease and urging the audience to see their doctors to be tested for it. Ms. Bacall then mentioned a drug called Visudyne, a new treatment for the disease known as macular degeneration. She never revealed that she was being paid to tell the story, and neither did the network, NBC.

Read the full article here.


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