February 12th, 2002

Objections May Scuttle NBC's Plan to Accept Hard Liquor Commercials

By Stuart Elliott
The New York Times

Two months ago, NBC became the first broadcast network to accept commercials for hard liquor like vodka, rum or whiskey. But an outcry from members of Congress and advocacy organizations opposed to expanding ads for distilled spirits may scuttle the effort.

The complaints could lead to Congressional hearings aimed at producing a bill banning broadcast spots for hard liquor, but it may not stop there. The opponents lined up against NBC may seek to roll back a decision in 1996 by the trade organization for liquor marketers, the Distilled Spirits Council of the United States, to lift a voluntary ban against such commercials.

Read the full article here.


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