February 6th, 2002

Bloomberg Passes Hat, Aiming at Corporate Help

By Jennifer Steinhauer
The New York Times

As he seeks to close what is estimated to be a $4 billion budget gap, Mayor Michael R. Bloomberg is turning his attention toward the private sector—including offering corporate naming rights for areas in city parks—to help New York City get through the crisis, several of his aides say.

Read the full article here.


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