January 12th, 2000
On CBS News, Some of What You See Isn't There
By Alex Kuczynski
The New York Times
Inserting digital images has become increasingly common in sports and entertainment programming—usually to insert advertising and corporate logos and first down markers in football—but has generally been considered out of line on news shows, a type of programming in which the assumption of reality is considered sacrosanct and not informing viewers is considered a breach of journalistic guidelines. CBS contends such practices do not cross ethical boundaries.