March 29th, 1989

Soviets Winning Race to Put Billboards in Space

United Press International

The Soviet Union has signed a deal to sell advertising space—in space, of all places.

The Tass news agency said Wednesday that Glavkosmos, the Soviet commercial space agency, signed a contract with a Swiss firm that includes selling advertising space on cosmonauts’ space suits and painting two 6-by-9-foot advertising messages on the hull of the orbiting Mir space station.

Billboards also will be built at launch pads at Baikonour, the main launching area, in Central Asia.

Besides the advertising patches on the space suits and the outdoor space billboards, clients will have the opportunity to have a 3-minute commercial filmed by cosmonauts onboard the Mir.

Clients also will each be permitted to send up to 2.2 pounds of cargo into space. The idea is that the cargo—postage stamps or whatever—can be promoted as having been in outer space. Tass said the advertising package, including the space station murals, patch on a cosmonaut’s space suit, video, cargo shipment and a billboard at the launch pad, will cost $620,000.

By comparison, a 30-second television spot during this year’s Super Bowl cost $675,000.

A spokesman for the Berne, Switzerland-based firm Punto was quoted as saying several Western companies already were negotiating for advertising space in space.

The first space ad could be launched as early as this fall, Tass said.

The Soviet space program is facing possible budget cuts because of the country’s budget deficit. Glavkosmos, set up in 1986, is the commercial branch of the program and is mainly in charge of negotiating commercial satellite launch clients.

So far only India has paid for a launch atop a Soviet rocket.

March 29th, 1989

Soviets Winning Race to Put Billboards in Space

United Press International

The Soviet Union has signed a deal to sell advertising space—in space, of all places.

The Tass news agency said Wednesday that Glavkosmos, the Soviet commercial space agency, signed a contract with a Swiss firm that includes selling advertising space on cosmonauts’ space suits and painting two 6-by-9-foot advertising messages on the hull of the orbiting Mir space station.

Billboards also will be built at launch pads at Baikonour, the main launching area, in Central Asia.

Besides the advertising patches on the space suits and the outdoor space billboards, clients will have the opportunity to have a 3-minute commercial filmed by cosmonauts onboard the Mir.

Clients also will each be permitted to send up to 2.2 pounds of cargo into space. The idea is that the cargo—postage stamps or whatever—can be promoted as having been in outer space. Tass said the advertising package, including the space station murals, patch on a cosmonaut’s space suit, video, cargo shipment and a billboard at the launch pad, will cost $620,000.

By comparison, a 30-second television spot during this year’s Super Bowl cost $675,000.

A spokesman for the Berne, Switzerland-based firm Punto was quoted as saying several Western companies already were negotiating for advertising space in space.

The first space ad could be launched as early as this fall, Tass said.

The Soviet space program is facing possible budget cuts because of the country’s budget deficit. Glavkosmos, set up in 1986, is the commercial branch of the program and is mainly in charge of negotiating commercial satellite launch clients.

So far only India has paid for a launch atop a Soviet rocket.

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