May 21st, 2014

Day of Action: get out from under the influence of a lifetime of formula marketing

By Kimberly Lee
Breastfeeding Medicine

May 21, 2014 marks the 33rd anniversary of the World Health Organization’s adoption of the International Code of Marketing of Breast-Milk Substitutes (or “the Code”) in an effort to promote breastfeeding and limit formula companies’ influence over women’s infant feeding decisions. Today more than 20 organizations and thousands of moms and citizens are participating in a day of action led by Public Citizen, directed at the largest formula makers in the U.S. and Canada – Mead Johnson (manufacturer of Enfamil), Abbott (Similac) and Nestle (Gerber Good Start — and aiming to end the unethical practice of promoting formula in health care facilities, particularly through the distribution of commercial discharge bags with formula samples – a longstanding violation of the code. 

Efforts include the delivery of a petition with more than 17,000 signatures to Mead Johnson at its headquarters outside of Chicago as well as to Abbott and Nestle; sending photos and messages to companies on Facebook, Twitter and other online platforms; and blogs such as this one.  The day of action is not meant to advocate against formula use in cases where it is necessary, but to focus on the need to give mothers unbiased information about infant feeding, information that hasn’t been influenced by formula companies.

Read more: http://bfmed.wordpress.com/2014/05/21/day-of-action-get-out-from-under-the-influence-of-a-lifetime-of-formula-marketing/

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