October 23rd, 2012

Push for Breast-Feeding (3 Letters)

By Elizabeth Ben-Ishai
New York Times

To the Editor:

That even women who are probably considerably more informed than the average new mother feel the pull of these marketing materials points to the true power of this industry tactic. The formula industry is well aware of the effectiveness of sample giveaways in hospitals, which is why it fights against efforts to stop the practice.

In April, Public Citizen sent letters to 2,600 hospitals calling on them to stop allowing formula marketing in their facilities. More than 15,000 people have signed an online petition calling on formula companies to stop this damaging marketing practice.

Elizabeth Ben-Ishai

Washington

The writer is a campaign coordinator for Public Citizen.

Read other letters: http://www.nytimes.com/2012/10/23/science/push-for-breast-feeding-3-letters.html
Read original article: http://www.nytimes.com/2012/10/16/health/hospitals-ditch-formula-samples-to-promote-breast-feeding.html?pagewanted=all

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