November 8th, 2013

New Report: Vast Majority Of Top Hospitals Prohibit Infant Formula Marketing

WASHINGTON, D.C. – The vast majority of the U.S. News and World Report’s 2013-14 “Best Hospitals” have ended or substantially limited formula marketing to new mothers, according to a new study released today by Public Citizen and the Ban the Bags campaign. The vast majority of top-ranked U.S. hospitals have stopped distributing formula company-sponsored discharge bags with formula samples, the most common form of formula marketing.

The study, based on a Public Citizen survey and reports collected by Ban the Bags, shows an encouraging trend among hospitals seeking to improve mother and baby health through infant feeding support policies. It also represents progress in efforts to block companies from co-opting hospitals and using them to peddle products to new mothers with what appears to be a stamp of approval from the medical establishment.

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