October 30th, 2013

Need a Little Good News?

Cal WIC Blog

American hospitals have been steadily trending toward ending formula promotion over the past decade. Public Citizen’s new report, Top Hospitals’ Formula for Success: No Marketing of Infant Formula, shows how the vast majority of the nation’s most reputable hospitals—including 7 in California—are acting ethically and thwarting pressure from formula companies to aggressively market to their patients, which can undermine breastfeeding. 

67% of top-ranked maternity hospitals reported not distributing formula company-sponsored discharge bags, formula samples or other formula promotional materials to mothers in their maternity units. Another 11% reported limiting formula bag and sample distribution to mothers who request them. A substantial majority (82%) of U.S. News and World Report’s Honor Roll of the country’s best hospitals reported having a policy or practice against distributing formula company-sponsored discharge bags or other promotional materials.

Read more: http://www.calwic.org/news-a-publications/wic-blog/277-need-a-little-good-news

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