October 29th, 2013

Formula Samples Decline

By Peggy O'Mara
peggyomara.com

According to a new report by Public Citizen, “Top Hospitals’ Formula for Success: No Marketing of Infant Formula”—co-released by the Ban the Bags campaign—the vast majority of the nation’s most reputable hospitals are acting ethically and thwarting pressure from formula companies to aggressively market their harmful products.

82% (14 out of 17) of US News’ Honor Roll of overall best hospitals, reported having a policy or practice against distributing formula company-sponsored discharge bags or other promotional materials

67% of top hospitals in gynecology (30 out of 45) reported not distributing formula company sponsored discharge bags, formula samples or other formula company promotional materials to mothers in their maternity units.

Formula “discharge bags,” or formula sampling to new mothers in hospitals, have been used effectively for over 40 years; they imply an endorsement by the hospital.

Read more: http://www.peggyomara.com/2013/10/29/formula-samples-decline/

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