January 26th, 2016

Taiwan Bans Junk Food Marketing To Kids

By Nurfilzah R
Asian Scientist Magazine

Restrictions will be placed on foods with fat exceeding 30 percent of the total calorie count, saturated fat exceeding ten percent of the total calorie count, foods with in excess of 400 milligrams of sodium per serving and foods where added sugars make up over ten percent of the total calorie count. Such foods are in violation of the Act Governing Food Safety and Sanitation and food companies cannot target advertising at children under the age of 12, or on television between 5 to 9 pm.

A complete ban has also been put on the promotion of toys given out with meals. Giving complimentary gifts to children with food purchases and additional promotions, such as buying a product and getting a toy or gift for an additional price, is a common marketing technique among fast food chains.

Read more: http://www.asianscientist.com/2016/01/topnews/taiwan-ban-junk-food-marketing-kids/

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