January 20th, 2016

Organically Speaking: The Marketing Language of Organic Food

By Layla Eplett
Scientific American

Foods themselves might be a mouthful but the accompanying language used to describe foods can say a mouthful. Guy Cook, an applied linguist and Professor of Language in Education at King’s College, explains, “We are influenced by what is said about food offered to us, as much as by the food itself.” Part of his research has explored the influence of language in the marketing of organic food.

Consumers and producers of organic food has continued to evolve over time. In recent years, large corporations have joined the smaller farms and independent producers more closely associated with the image of organic foods. Sometimes described as Big Food meets Big Organic, companies including Coca-Cola, Kraft, General Mills, PepsiCo, and ConAgra are all capitalizing off the trend and making their own products labeled as organic.

Read more: http://blogs.scientificamerican.com/food-matters/organically-speaking-the-marketing-language-of-organic-food/

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