January 19th, 2016

Coca-Cola, Pepsi Once Again Fund Study Claiming Diet Soda Is Better For You Than Water

By Chris Morran
Consumerist

Back in 2014, the soft drink industry funded a study that, coincidentally, concluded that diet soda is better for weight loss than water. These same companies are at it again, not only providing the backing for another study extolling the virtues of diet drinks, but also — according to new reports — directly paying money to the researchers involved.
The study does disclose that it was funded, in part, by the International Life Sciences Institute — Europe, a group whose board of directors features not just a bunch of heavily credentialed academics, but also executives from Coca-Cola, Nestlé, PepsiCo, Mars, and Unilever. In fact, while there are some 19 people on the ILSI Europe board, three out of five of its officers are representing the food industry.

This news comes on the heels of Coca-Cola’s attempt to start a “political campaign” by providing more than $1 million to the University of Colorado Foundation “for the purposes of funding” a group called the Global Energy Balance Network, which stressed the importance of diet and exercise and downplayed the role of sugary foods in the obesity epidemic.
When Coke’s involvement in the GEBN became known, the beverage biggie claimed it took a hands-off approach to the group. However, subsequently revealed emails showed that Coca-Cola was heavily involved in shaping the group’s message, likening it to “a political campaign, we will develop, deploy and evolve a powerful and multi-faceted strategy to counter radical organizations and their proponents.”

Read more: http://consumerist.com/2016/01/18/coca-cola-pepsi-once-again-fund-study-claiming-diet-soda-is-better-for-you-than-water/?utm_source=facebook&utm_medium=socialflow

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