July 30th, 2012

Children’s TV Series Hits the Road, on Stage and in the Cereal Aisle

By Stuart Elliott
New York Times

Not familiar with characters named Alpha Pig, Princess Presto, Super Why, Woofster and Wonder Red? Advertising and promotional campaigns worth several million dollars may soon be filling you in.

The characters are the stars of an animated series for children, “Super Why,” that has appeared since 2007 on PBS Kids and PBS Kids Sprout. The series is intended to help youngsters ages 3 to 6 learn to read.

“Super Why” already has a presence away from the TV set, online, in apps for the iPhone and iPad and in stores that sell merchandise inspired by the series, which includes books, games, toys, action figures, party favors and costumes.

That presence is expanding in a number of ways. First, there is “Super Why Live: You’ve Got the Power,” a live touring production based on the series, which visited nine cities in the South this month.

Read more: http://www.nytimes.com/2012/07/30/business/media/tvs-super-why-hits-the-road-on-stage-and-in-the-cereal-aisle-campaign-spotlight.html?_r=1&ref=advertisingemail&nl=business&emc=edit_at_20120730

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