January 17th, 2014

Stop marketing infant formula

By Eva Seidelman and Lisa McCloskey
Pittsburgh Post-Gazette (Opinion)

Pennsylvania hospitals should be commercial-free

New mothers are excited and nervous about taking their babies home from the hospital. Most mothers intend to breastfeed and learn how to nurse at the hospital. So when hospitals market infant formula to moms as they go home, they send the wrong message about the importance of breastfeeding. Formula marketing leads mothers to lose confidence in their ability to feed babies only breastmilk.

The Centers for Disease Control and Prevention reports that more than half of U.S. hospitals give commercial infant formula samples to new mothers. Hospitals typically hand out these samples regardless of whether moms intend to breastfeed. There is abundant evidence that these free samples lead mothers to formula feed sooner and more frequently than they intended.

Read more: http://www.post-gazette.com/opinion/2014/01/17/Stop-marketing-infant-formula/stories/201401170001#ixzz2vxyAibmi

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