February 24th, 2004

A Report: the Possibility That Ads Contribute to Obesity in Children; the Industry Begs to Differ

By Nat Ives
The New York Times

Madison Avenue was challenged again yesterday over the way it markets food to children, as a new report was released suggesting that advertising contributes to childhood obesity.

‘’The report reconfirms the obvious: that advertising to children works and that television is basically an obesity machine,’’ Mr. Ruskin said. The report failed to delve deeper into questions over issues like product placement, which children in particular may not recognize as marketing, he said.

Read the full article here.

Comments

  1. Posted by ? on November 21st, 2005

    obesity is horrible how can parents let their child get so fat???!?! put down the chips and go for a walk!

  2. Posted by Phil Dickie on December 5th, 2005

    For recent Australian developments see
    www.melaleucamedia.com.au/popup.asp?kb_item=yes&k_an_id=47&item_type=4

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