December 5th, 2008

Sharp Creates Towering Holiday Tree in Grand Central with TVs

By Patricia Odell
PROMO Magazine

If you are one of the millions of commuters or travelers that pass through Grand Central Terminal in New York City this month, you won’t be able to miss the towering Christmas tree created from Sharp TVs.

Sharp Electronics set up the display to show off its Aquos liquid crystal display televisions.

Called the Aquos Experience, the display is built with 43 Sharp Aquos LCD TVs in varying sizes, ranging from 19-inch to 52-inch screens. Video content, created by Fujisankei Communications International, runs in two- to three- minute vignettes, creating uniform scenic imagery that spans the height and width of the structure. Yesterday, the vignettes showed glittering snowflakes that appeared to cascade to the ground.

The display resembles a Christmas tree and soars 26 feet into the air. It is built on the bridge between the main concourse and Vanderbilt Hall and will be on display through the end of the month.

At two kiosks, people can enter a sweepstakes to win one of the 43 TVs from the tower.

The theme of the promotion is “hope” and to that end, Sharp plans to make a “significant” donation to The HOPE Program, a charity that equips its participants with the skills they need to find, keep, and advance in jobs. With the donation, the program will launch the “Green Collar Project,” a new program to help people find green collar jobs in an environmental field.

As part of the sweepstakes promo, Sharp will donate $1 to the HOPE Program for every individual who enters, up to $100,000 and a minimum of $50,000.

Sharp is also presenting sponsor of the Grand Central Terminal Kaleidoscope Light Show, a dramatic light display that projects swirling.


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