July 24th, 2004

Now a Message From a Sponsor of the Subway?

By Michael Luo
The New York Times

Another challenge for governmental institutions seeking sponsorship deals is public acceptance. In Boston, Ralph Nader and an organization he helped found to fight the spread of advertising in America, Commercial Alert, lobbied vigorously against the plan to add corporate sponsors to the names of subway stations. “This is part of the decline of American values,” said Gary Ruskin, the group’s executive director. “We used to name things after people who were heroes, people we were proud of. Now we name things after the corporation with the deepest pockets.”

Read the full article here.

July 24th, 2004

Now a Message From a Sponsor of the Subway?

By Michael Luo
The New York Times

Another challenge for governmental institutions seeking sponsorship deals is public acceptance. In Boston, Ralph Nader and an organization he helped found to fight the spread of advertising in America, Commercial Alert, lobbied vigorously against the plan to add corporate sponsors to the names of subway stations. “This is part of the decline of American values,” said Gary Ruskin, the group’s executive director. “We used to name things after people who were heroes, people we were proud of. Now we name things after the corporation with the deepest pockets.”

Read the full article here.

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