November 30th, 2007

For cruisers, an ad-on

By Kay Lazar
Boston Globe

Like Littleton, Melrose plans to sell space on police cars for selected commercials

About five years ago, Government Acquisitions Inc., a North Carolina-based company, was shopping the idea, and said it had signed up roughly 100 departments in at least 20 states. Then a group of criminal justice specialists teamed with Commercial Alert, a Washington-based nonprofit that monitors commercialism, to campaign against the idea. The coalition sent letters to chief executive officers of the 100 leading national advertisers, asking them not to buy ads on police cars. The letters said the ads would turn police cars into “rolling billboards,” make police “objects of ridicule and scorn,” and “may invite crime, by reducing the moral authority of the police.”

Read the full article here.


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