PDF Version

NEWS RELEASE
For More Information Contact: Gary Ruskin (202) 588-7746
For Immediate Release: November 29th, 2000

Commercial Alert Criticizes Library of Congress Over Coke Ad Deal

As Coca-Cola Co. announced a donation of old ads that allows it to bask in the public splendor of the Library of Congress, Commercial Alert criticized Librarian of Congress James H. Billington for “allowing the Library of Congress to be used as a tawdry prop to sell junk food,” said Gary Ruskin, Director of Commercial Alert, which opposes the excesses of commercialism, advertising and marketing.

“It is not the proper role of the taxpayer-financed Library of Congress to help promote junk food like Coca-Cola to a nation that is suffering skyrocketing levels of obesity,” Ruskin said. “It is crass commercialism for James Billington to degrade Jefferson’s library and founding ideals into a huckster’s backdrop.”

At a widely-publicized ceremony tonight at the Library of Congress, Coca-Cola Chairman and Chief Executive Officer Douglas Daft will donate 50 years of Coke ads to the Library of Congress.

Such commercialism in the Library of Congress is disrespectful to Thomas Jefferson and his ideals. More than anyone else, Jefferson is the founder of the Library of Congress. In 1816, Jefferson wrote “I hope we shall crush in its birth the aristocracy of our monied corporations which dare already to challenge our government to a trial of strength, and bid defiance to the laws of our country.”

This month, in the largest racial discrimination settlement in U.S. history, Coca-Cola Co. agreed to pay $192.5 million to settle allegations that it routinely discriminated against black employees in pay, promotions and performance evaluations. “The Library of Congress is wrong to associate itself with a corporation that has engaged in such shameful conduct,” Ruskin said.

Consuming large quantities of sugared soft drinks, such as Coca-Cola, laden with excess calories, caffeine and other additives, can contribute to obesity, tooth decay, osteoporosis, heart disease, and kidney stones, according to a study by the Center for Science in the Public Interest, “Liquid Candy: How Soft Drinks are Harming Americans’ Health.”

Commercial Alert’s web address is http://www.commercialalert.org.

-30-

PDF Version

NEWS RELEASE
For More Information Contact: Gary Ruskin (202) 588-7746
For Immediate Release: November 29th, 2000

Commercial Alert Criticizes Library of Congress Over Coke Ad Deal

As Coca-Cola Co. announced a donation of old ads that allows it to bask in the public splendor of the Library of Congress, Commercial Alert criticized Librarian of Congress James H. Billington for “allowing the Library of Congress to be used as a tawdry prop to sell junk food,” said Gary Ruskin, Director of Commercial Alert, which opposes the excesses of commercialism, advertising and marketing.

“It is not the proper role of the taxpayer-financed Library of Congress to help promote junk food like Coca-Cola to a nation that is suffering skyrocketing levels of obesity,” Ruskin said. “It is crass commercialism for James Billington to degrade Jefferson’s library and founding ideals into a huckster’s backdrop.”

At a widely-publicized ceremony tonight at the Library of Congress, Coca-Cola Chairman and Chief Executive Officer Douglas Daft will donate 50 years of Coke ads to the Library of Congress.

Such commercialism in the Library of Congress is disrespectful to Thomas Jefferson and his ideals. More than anyone else, Jefferson is the founder of the Library of Congress. In 1816, Jefferson wrote “I hope we shall crush in its birth the aristocracy of our monied corporations which dare already to challenge our government to a trial of strength, and bid defiance to the laws of our country.”

This month, in the largest racial discrimination settlement in U.S. history, Coca-Cola Co. agreed to pay $192.5 million to settle allegations that it routinely discriminated against black employees in pay, promotions and performance evaluations. “The Library of Congress is wrong to associate itself with a corporation that has engaged in such shameful conduct,” Ruskin said.

Consuming large quantities of sugared soft drinks, such as Coca-Cola, laden with excess calories, caffeine and other additives, can contribute to obesity, tooth decay, osteoporosis, heart disease, and kidney stones, according to a study by the Center for Science in the Public Interest, “Liquid Candy: How Soft Drinks are Harming Americans’ Health.”

Commercial Alert’s web address is http://www.commercialalert.org.

-30-