Federal Trade Commission

In 1980, the U.S. Congress passed a law to protect adults who prey on children.

You read that correctly. Public Law 96-252 prohibits the Federal Trade Commission (FTC) from enacting rules that would protect the nation’s children from advertising that exploits their vulnerable and trusting natures. This law is obscene. It should be the role of Congress to protect children, not those who would prey upon them. Congress ought to repeal it.

Back then, the FTC was trying to respond to an increase in aggressive marketing aimed at children. Now, two decades later, that increase has become a deluge. Kids are literally assaulted from morning to night. The ad industry targets them in their home, in the school, and virtually all points in between.

We urge Congress to restore the FTC’s authority to enact solutions to this problem before it gets worse.

More Information

News Releases

Commercial Alert Responds to FTC Study on Junk Food Marketing to Kids
Robert Weissman | July 29th, 2008

Commercial Alert Praises Harkin Bill on Marketing to Children, Obesity
Gary Ruskin | May 18th, 2005

Coalition Wants Congress to Authorize FTC to Protect Children from Harmful Advertising
Gary Ruskin | October 12th, 1999

Coalition Wants Congress to Authorize FTC to Protect Children from Harmful Advertising
Gary Ruskin | October 12th, 1999

Nader Urges Congress to Restore the FTC's Authority to Protect Children from the Advertising Industry and Its “Commercial Molestations”
Gary Ruskin | September 21st, 1999

Nader Urges Congress to Restore the FTC's Authority to Protect Children from the Advertising Industry and Its “Commercial Molestations”
Gary Ruskin | September 21st, 1999

Related Articles and Links

Related Articles

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Shadee Ashtari | Huffington Post | April 17th, 2014

What exactly does Apple’s FTC settlement mean for developers?
Wendy Goldman Geltzer | Kid Screen | January 23rd, 2014

Apple Settles With FTC Over Kid Purchases In App Store Without Parent Consent
Kate Kaye | Ad Age | January 15th, 2014

FTC Cracks Down on Weight-Loss Product Marketers
Jennifer Corbett Dooren | The Wall Street Journal | January 7th, 2014

FTC's Ad Regulator Plans to Focus Heavily on Native and Mobile
Katy Bachman | Ad Week | January 5th, 2014

A Trail of Clicks, Culminating in Conflict
Natasha Singer | New York Times | November 6th, 2012

Kid Consumers: Could tougher laws protect our children?
Wayne Baker | Our Values | October 12th, 2012

F.T.C. Issues Guidelines for ‘Eco-Friendly’ Labels
Edward Wyatt | New York Times | October 2nd, 2012

U.S. Is Tightening Web Privacy Rule to Shield Young
Natasha Singer | New York Times | September 28th, 2012

Why are 5 million kids on Facebook if it doesn't want them?
Reuters | September 20th, 2012

When Prescription Drugs Go OTC, Ads Talk Less of Harms: Study
Jennifer Goodwin | US News | September 12th, 2012

FDA Rebukes Lancôme on Marketing
JENNIFER CORBETT DOOREN And EMILY GLAZER | Wall Street Journal | September 12th, 2012

FTC Unveils Mobile App Marketing Guide
James Dohnert | ClickZ | September 7th, 2012

FTC Melts Away Millions From Makers of Exercise Device
Peter Landers | Wall Street Journal | August 24th, 2012

Google Settles for $22.5m Fine in FTC Privacy Suit
Shaun Nichols | ClickZ | August 10th, 2012

Tracking Kids Online: Uncle Sam Wants to Make It Harder
Susan Berfield | Bloomberg Businessweek | August 2nd, 2012

FTC Warns Advertisers About 'Up To' Claims
Katy Bachman | AdWeek | July 3rd, 2012

Frosted Wheats Settlement Debated in the 9th
MATT REYNOLDS | Courthouse News | June 11th, 2012

FTC Chair Praises Disney for Food Marketing Move
John Eggerton | Broadcasting & Cable | June 6th, 2012

Skechers agrees to $40 million settlement for claims about shoes’ benefits
Dina ElBoghdady | The Washington Post | May 17th, 2012

FTC Broadens Study of Alcohol Advertising
Katy Bachman | AdWeek | April 16th, 2012

U.S. Agency Seeks Tougher Consumer Privacy Rules
TANZINA VEGA and EDWARD WYATT | The New York Times | March 26th, 2012

Former FTC Privacy Chief Takes On Online Advertisers…By Joining Them
Carl Franzen | TPM | February 15th, 2012

The Health of Children and Consumers is Threatened by Conservative Push for Corporate Speech Rights
Steven Rosenfeld | December 13th, 2011

Facebook Reaches Privacy Settlement With FTC
Brent Kendall | Wall Street Journal, Law Blog | November 30th, 2011

"Horror Hotel": The New Frontier of Junk Food Marketing to Kids
Anne Landman | The Center for Media and Democracy, PR Watch | October 24th, 2011

Gov't pulls back on junk food marketing proposal
Mary Clare Jalonick | Associated Press | October 12th, 2011

“Self-Regulation is Working” head of BBB Children’s Food and Beverage Advertising Initiative to tell
Better Business Bureau | October 12th, 2011

Viacom spent $600,000 lobbying government in 2Q
Bloomberg Business Week | September 20th, 2011

Privacy Advocates Ask FTC To Condemn New Tracking Methods
Online Media Daily | August 24th, 2011

Will Food Industry's New Marketing Guidelines Satisfy the Feds?
Ad Week | July 15th, 2011

How Food Marketers Are Responding to Government Pressure on Kids' Ads
Advertising Age | July 15th, 2011

Industries lobby against voluntary nutrition guidelines for food marketed to kids
The Washington Post | July 11th, 2011

GOP decries "nanny state" push on junk food ads
CBS News | July 8th, 2011

Advertisers Hope House Bill Will Squash New Food Guidelines
Ad Week | July 7th, 2011

Food ad guidelines cause backlash
Politico | July 6th, 2011

Fight erupts over food marketing restrictions for children
The Hill | July 4th, 2011

FTC To Update Online Advertising Guides
Online Media Daily | May 27th, 2011

Why Food Makers Hate, Hate, HATE Even Voluntary Junk-Food Marketing Rules
BNET | May 27th, 2011

FTC's Vladeck: More Privacy Actions On The Way
Online Media Daily | May 17th, 2011

Disney's Playdom Settles FTC Charges It Mishandled Childrens’ Private Info
PaidContent.org | May 13th, 2011

Mark Bittman: Junk Food ‘Guidelines’ Won’t Help
The New York Times | May 4th, 2011

FTC Investigating Online Food Marketing to Kids
Care2Care | April 22nd, 2011

FTC to issue new green guidelines, address 'tsunami' of marketing claims
USA Today | April 21st, 2011

FTC: Lawsuits Filed Against Sites Selling Acai Berry Weight-Loss Pills
Multichannel News | April 18th, 2011

CBS Accused of ‘Greenwashing’
The New York Times | April 15th, 2011

Hollywood Continues Its Fast-Food Binge
T.L. Stanley | BrandWeek | June 6th, 2009

Consumer Watch: FTC Builds Case on Telemarketers
Jeff Gelles | The Philadelphia Inquirer | May 17th, 2009

Targeted Ads on FTC Radar
David Bender | New York Law Journal | April 9th, 2009

Advertisers Brace for Online Viral Marketing Curbs
David Gelles | Financial Times | April 2nd, 2009

FTC to Marketers: Self-Regulate Behavioral Targeting
Ira Teinowitz | Advertising Age | February 12th, 2009

FTC Proposes Significant Changes To Its Endorsement And Testimonials Guides
Matthew Savare and David Leit | The Metropolitan Corporate Counsel | February 1st, 2009

FTC Limits Prerecorded Calls
Brent Kendall | The Wall Street Journal | August 20th, 2008

FTC Commissioner Tackles Ads for Kids
Ross Kenneth Urken | The Wall Street Journal | August 20th, 2008

Junk Food Marketed to Kids is a $1.6 Billion a Year Business, Study Finds
My Fox Twin Cities | July 29th, 2008

FTC: Kids Target of $1.6 Billion in Food Ads
Kevin Freking | The Associated Press | July 29th, 2008

Coalition Urges FCC to Adopt Product Placement Rules
Steve Miller | BrandWeek | June 19th, 2008

Ad Groups Challenge FTC Guidelines
Mike Beirne | AdWeek | April 18th, 2008

FCC Set to Place Placement on Agenda?
Radio & Television Business Report | February 5th, 2008

FTC Says Internet Ad Self-Regulation Falling Short
Reuters | November 2nd, 2007

FTC reviewing Google ad deal "expeditiously"
Diane Bartz | Reuters | November 1st, 2007

FTC Scolds Marketers About Violent Content
Wendy Melillo | Adweek | April 13th, 2007

External Links

Federal Trade Commission

Federal Trade Commission