January 23rd, 2012

Whopper Highway? Virginia considers selling road-naming rights

By Richard Simon
Los Angeles Times

In Virginia, the road to a pothole-free ride may be over the Big Mac Bridge.

Gov. Robert McDonnell is proposing selling the naming rights for the state’s bridges and highways in order to generate funds for road maintenance.

Elizabeth Ben-Ishai, campaign coordinator for Commercial Alert, a project of the consumer advocacy group Public Citizen, said the proposal would turn the state into a marketer working on behalf of corporate interests.

“Naming public entities after corporations, instead of, for example, local or national heroes and historical figures, shows a real decline in our values,” she told The Times. “It sends the message to citizens that every aspect of their state is for sale, undermining the value and virtues of public space.’’

Read more: http://lat.ms/yoCHHE

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