December 2nd, 2011

Should schools, cities and landmarks be selling ad space?

By Patt Morrison Show
KPCC

Some cities and schools suffering in the economic downturn have started to allow ads on public space as a means of shoring up their ailing budgets.

Guests:

Tim Terchekexecutive director, Drucker Group ad firm

Elizabeth Ben-Ishai , commercialism expert, Public Citizen

Ira Kalb, professor of marketing, USCís Marshall of Business

Listen: http://www.scpr.org/programs/patt-morrison/2011/12/01/21588/public-advertising

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