The ZapMe! Corp. was a form of electronic privacy invasion that tried to take root in the schools. It failed.
In essence, ZapMe! planted computers in the schools as advertising delivery, market research and surveillance machines. It tried to turn the schools and the compulsory schooling laws into a means of gaining access to a captive audience of children in order to extract market research from them and to advertise to them.
We opposed ZapMe!'s business operations in the schools. ZapMe! violated the privacy of schoolchildren, misused the schools and compulsory schooling laws to force children to watch ads during school time, and degraded the moral authority of schools and teachers by turning them into instruments of corporate advertising and marketing.
Following widespread outrage from parents and citizens, the ZapMe! Corp. is exiting the education "business."
Coalition Criticizes President Clinton Over Support of Company That Invades Children's Privacy
Gary Ruskin and Jim Metrock | February 8th, 2000
ZapMe! Corp. Spies on Schoolchildren, Passes Data to Marketers
Gary Ruskin | December 8th, 1998
ZapMe!: A New Corporate Predator in the Schools
Gary Ruskin | October 29th, 1998
Related Articles and Links
Online profiling gets mixed marks in the classroom
Dana Hawkins | U.S. News & World Report | April 17th, 2001
E-Commerce (A Special Report): The Business --- Expelled! The future of e-commerce will no doubt be littered with failed education companies
Rob Eure | Wall Street Journal | March 12th, 2001
ZapMe Kills Computers In The Classroom
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Offer of Free Computers for Schools Is Withdrawn
John Schwartz | The New York Times | November 2nd, 2000
Schools Zapped by Advertising; ZapMe! Corp. brings commercials into the classroom via computer
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Pamela Mendels | The New York Times | February 2nd, 2000
ZapMe Is Targeted Over Student Data Collected on Web
Daniel Golden | Wall Street Journal | January 19th, 2000
Push for Computers in Classrooms Gathers New Foes
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An Icon From Our Sponsor
Brad Stone | Newsweek | November 23rd, 1998