Schools should never promote tobacco to students.

But they do.

Sixty percent of movies advertised on the in-school TV program Channel One portray smoking. Since January 1, 2000, Channel One has advertised at least 67 commercial motion pictures. Forty of these movies portray smoking.

Such cinema portrayals of tobacco are highly effective in luring young people into the ranks of tobacco users – even more so than conventional advertising. It is estimated that each year smoking in movies recruits 390,000 new young smokers in the United States.

More Information

News Releases

Report Shows How Schools Promote Tobacco to Millions of Students
Gary Ruskin | September 22nd, 2005

Groups Request Investigation of Philip Morris Schoolbook Covers
Gary Ruskin | January 3rd, 2001

Groups Request Investigation of Philip Morris Schoolbook Covers
Gary Ruskin | January 3rd, 2001

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External Links

Essential Action

Smoking in Movies: A Major Problem and a Real Solution
Stanton A. Glantz, The Lancet, July 26, 2003 |

Effect of Viewing Smoking in Movies on Adolescent Smoking Initiation: A Cohort Study
Madeline A. Dalton et al., The Lancet, July 26, 2003 |

Smoke Free Movies

Favourite Movie Stars, Their Tobacco Use in Contemporary Movies, and Its Association With Adolescent Smoking
Jennifer J. Tickle et al., Tobacco Control, March 2001 |

Effect of Seeing Tobacco Use in Films on Trying Smoking Among Adolescents: Cross Sectional Study
James D. Sargent et al., British Medical Journal, December 15, 2001 |