July 15th, 2008

M&M'S Brand Launches Major Hispanic Marketing Campaign


Mars Snackfood US announced today a unique Hispanic advertising campaign for its M&M’S(R) Brand, which serves as an extension to its popular “Inner M” advertising campaign that includes personalities Wilmer Valderrama and Christina Saralegui. Just like past “Inner M” celebrities, both Valderrama and Saralegui will appear in print advertisements nationwide that demonstrate how they embrace the fun side of life and find their “Inner M.” The M&M’S(R) brand is further illustrating its commitment to the Hispanic community by sponsoring the 2008 ALMA Awards, a star-studded show celebrating the outstanding artistic achievements of Latinos in motion pictures, television and music.

Valderrama and Saralegui are the newest celebrities to join the brand’s “Inner M” ad campaign. Valderrama’s ad features a character replica of him as an M&M’S(R) chocolate candy surrounded by fans as he struts down the red carpet. It will appear in the July edition of People En Espanol, on stands through August 6. Hispanic talk show sensation Saralegui’s ad features her as a bright yellow lentil with matching pumps and a microphone in hand, and will debut October 6 in People En Espanol available through November 5. They join other well known personalities such as NASCAR driver Kyle Busch, Super Bowl commentators Howie Long and Jimmy Johnson, award season’s red carpet co-costs Lisa Rinna and Joey Fatone, and master griller Bobby Flay.

“We are excited to illustrate our commitment to the Hispanic community through our first ever Hispanic ‘Inner M’ campaign for M&M’S and as a sponsor of the ALMA Awards,” said Michele Kessler, vice president, marketing, Mars Snackfood US. “Wilmer Valderrama and Christina Saralegui are great brand ambassadors—they embrace life with passion and humor, and their ‘Inner M’ reflects those characteristics.”

Valderrama describes his “Inner M” as “rich in culture, flavor, and softness,” stating, “[I embrace it] by not ever forgetting who I am and what I am made of. And what I taste like on the inside ... which I am sure is culturally delicious.”


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