March 31st, 2009

Little Debbie to Serve as Sponsor for Fiesta Atlanta's Soccer Challenge


Lanza Group, LLC, Atlanta’s leading Hispanic marketing, PR & events firm, today proudly announced that Little Debbie(R) Snacks is the presenting sponsor for the Soccer Challenge of Fiesta Atlanta ‘09, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food. Fiesta Atlanta ‘09 takes place on Sunday, May 3, 2009 from 10 AM to 7 PM at Centennial Olympic Park in downtown Atlanta.

For Little Debbie(R) Snacks, from McKee Foods Corporation, the partnership represents the company’s first marketing investment into the Hispanic community. Last year’s event attracted over 40,000 attendees. “This is a great opportunity for us to start being involved with the Latino community,” said Nancy Castillo-Guzman, Hispanic marketing specialist at Little Debbie(R) Snacks. “We look forward to creating great bridges with this new venture into the community.”

Fiesta Atlanta is a day-long celebration of Latino culture, featuring continuous live musical performances on 2 stages by national and local recording artists, sponsor displays with many free product samples, arts and crafts and authentic food from many Latin-American countries.

“We’re honored to have Little Debbie(R) Snacks as one of our presenting sponsors,” said Ralph E. Herrera, President of Lanza Group, LLC. “Their participation in Fiesta Atlanta creates the diversity we want for our attendees and we look forward to a great partnership this year.”


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