April 27th, 2009

Hershey Sponsors Night at the Museum: Battle of the Smithsonian

By Editor

The Hershey Company rolls out the red carpet as an official sponsor of Night at the Museum: Battle of the Smithsonian by inviting movie fans to experience what really happens when the Smithsonian’s lights go out. Now at retail, Hershey’s “Win a Night in the Museum” on-pack, instant win promotion celebrates the May 22 debut of the Night at the Museum sequel by giving five lucky winners a once-in-a-lifetime opportunity to spend a night at the Smithsonian’s National Air and Space Museum.  The extraordinary grand prize will bring the museum to life with a VIP after-hours tour and an exclusive museum gallery sleepover.

“Hershey’s is very excited to partner with the much anticipated sequel, Night at the Museum: Battle of the Smithsonian,” said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company. “Our wonderful brands including Hershey®’s Kisses®, Reese’s® and Kit Kat® are delivering added excitement by giving our loyal consumers a chance at a once-in-a-lifetime opportunity to experience the film’s on-screen adventures with their very own night in the museum. Hersheys.com also is hosting a very interactive and fun online promotion where visitors can win cash prizes.”

The “Win a Night in the Museum” promotion invites Hershey’s fans to look inside specially marked packages of participating Hershey’s brands to find a message printed on the inside of the bag or carton. Five lucky players will win the grand prize: a trip for four to the Smithsonian Institution in Washington D.C., including two nights’ accommodations, $500 spending money, a VIP “Fact or Fiction” tour of the National Air and Space Museum after dark and the option to sleep in a gallery associated with Night at the Museum: Battle of the Smithsonian. Hershey’s products participating in the promotion include Hershey’s Kisses Brand Chocolates, Reese’s® Pieces Candy, Whoppers® Malted Milk Balls, Good & Plenty® Candy, Milk Duds® Candy, Reese’s Peanut Butter Cups Miniatures, Hershey‘s® Miniatures and 8-packs of Reese’s® Peanut Butter Cups, Kit Kat Wafer Bars and Almond Joy® Candy Bars.

The excitement continues online with even more chances to win via the “Unleash the Loot” sweepstakes - visitors to http://www.hersheys.com/nightatthemuseum can enter once daily through October 31, 2009 to win the Grand Prize of $50,000 or one of ten first prizes, a $1,000 Visa® Gift Card.

In addition, Night at the Museum: Battle of the Smithsonian will take a starring role in a national television commercial for Hershey’s Kisses chocolates. The commercial places the beloved Hershey’s Kiss chocolate in a museum setting where movie characters Rexi the Dinosaur and Dum Dum the Easter Island Head indulge in the iconic candy’s creamy milk chocolate. The new commercial will run nationwide beginning April 27, 2009 through May 24, 2009.


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