Corporate marketers have found yet another entry point into our children's education: the field trip. Traditionally seen as an opportunity to broaden student's horizons by learning outside the classroom, field trips are increasingly being used by corporations as a marketing opportunity. Corporations invite classrooms into their stores for free -- betting on return visits and hoping to foster early brand loyalty. At a time of shrinking school budgets, some school administrators have accepted this new type of corporate-indentured education.
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