Channel One

Channel One is a company that delivers two minutes of advertising and ten minutes of "news," banter and fluff to captive audiences of about 7.7 million students in 11,500 middle and high schools across the country.

Channel One doesn't belong in the schools because it:

1. Promotes tobacco to students;
2. Misuses the compulsory attendance laws to force children to watch commercial advertising;
3. Wastes school time;
4. Promotes violent entertainment;
5. Wastes tax dollars spent on schools;
6. Promotes the wrong values to children;
7. May harm children's health;
8. Corrupts the integrity of public education; and,
9. Promotes television instead of reading.

We work with parents, teachers, and students to expel Channel One from schools across the country.

More Information

News Releases

Commercial Alert Comment on Alloy Inc.'s Acquisition of Channel One
Robert Weissman | April 23rd, 2007

Commercial Alert Comment on Jack Abramoff’s Work for Channel One
Gary Ruskin | October 12th, 2006

Children’s Advocates Ask Companies Not to Advertise on Bus Radio and Channel One
Gary Ruskin | September 14th, 2006

New Study Shows Why Schools Should Stop Advertising Movies That Portray Smoking
Gary Ruskin | November 7th, 2005

Report Shows How Schools Promote Tobacco to Millions of Students
Gary Ruskin | September 22nd, 2005

Channel One Stumbles Due to Financial Woes, Old TVs and Opposition
Gary Ruskin | March 14th, 2005

Father Sues Oregon School District to Expel Channel One
Gary Ruskin | April 17th, 2003

Commercial Alert, Coalition Launches Campaign Against Primedia's Channel One
Gary Ruskin and Jim Metrock | June 11th, 2001

Is Primedia Getting Into the Pornography Business?
Gary Ruskin and Jim Metrock | November 9th, 2000

Governor Taft Urged Not to Punish Children Who Decline to Watch Channel One or TV in School
Gary Ruskin and Jim Metrock | October 18th, 2000

Brownback Carries Water for Company That Promotes Violent Entertainment to Schoolchildren
Gary Ruskin and Jim Metrock | September 29th, 2000

Groups Ask President Clinton Not to Appear on Primedia's Channel One
Gary Ruskin and Jim Metrock | May 3rd, 2000

Coalition Launches Campaign to Protect Schoolchildren From Channel One
Gary Ruskin and Jim Metrock | March 2nd, 2000

Nader Criticizes Channel One in Testimony Before Senate Education Committee
Gary Ruskin | May 20th, 1999

Coalition Wants Companies to Stop Advertising on Channel One
Gary Ruskin | January 19th, 1999

Coalition Urges Speaker Hastert to Investigate How Channel One Harms Children, Schools, Taxpayers
Gary Ruskin | January 7th, 1999

Coalition Wants Hearings on Adverse Effects of Channel One on Children, Schools and Taxpayers
Gary Ruskin | November 23rd, 1998


Selling Out Our Schools
Gary Ruskin | October 8th, 2006

Third Channel One/Primedia Lobbyist Pleads Guilty to Corruption
Gary Ruskin | May 8th, 2006

Channel One's Newest Effort to Corrupt Media Literacy
Gary Ruskin | March 14th, 2006

Oregon Court of Appeals Hears Channel One Case
Gary Ruskin | March 31st, 2005

Testimony on Channel One before Texas State Board of Education
Gary Ruskin | September 13th, 2002

Related Articles and Links

Related Articles

Channel One may not be in best interests of students
Op-Ed | The Mercury | November 15th, 2012

Ignoring commercials won't make them go away, or even keep them from being seen
Joey Kennedy | | August 7th, 2012

Taxpayers foot bill for TV marketing
Jim Metrock | Montgomery Adviser | June 6th, 2012

Marketing and advertising that respects children's rights
Guy Shrubsole | The Guardian | March 12th, 2012

The Best Reason to Skip the Footloose Remake
Josh Golin | Huffington Post | October 13th, 2011

Channel One Promotes "Not Safe For School" Pics in Schools
Josh Golin | Campaign for a Commercial Free Childhood | October 8th, 2011

The End of the Line for Channel One News?
Common Dreams | August 31st, 2011

“Private” TV in Public Schools is Alive and Well
Mose Wiles | Media by Choice | May 8th, 2009

Globe High School Censors its Student Newspaper
Sarah Fenske | Phoenix New Times | February 7th, 2008

Channel One: New Owner, Old Issues
Mya Frazier | Advertising Age | November 26th, 2007

NBC News to Provide Content for Channel One
Lia Miller | The New York Times | July 9th, 2007

Media Conglomerate to Drop Channel One
Rhea R. Borja | Education Week | December 22nd, 2006

Primedia Discontinues Operations on Education Unit
Claire Atkinson | Advertising Age | December 20th, 2006

Channel One: Going, Going, Gone?
Claire Atkinson | Advertising Age | December 14th, 2006

Consumer Groups Lobby to Remove Ads From Schools
Meredith Deliso | Advertising Age | September 20th, 2006

Students Recall More Ads Than News on Channel One
Carla K. Johnson | Associated Press | March 6th, 2006

Channel One Company's Donation to DeLay Investigated
Laylan Copelin | Austin American-Statesman | February 10th, 2006

Primedia Employed Lobbyist Abramoff for Channel One
Ira Teinowitz | Advertising Age | January 11th, 2006

Masters of Sleaze
David Brooks | The New York Times | March 22nd, 2005

Channel One Hits Bump, Losing Ads and Top Exec
Claire Atkinson | Advertising Age | March 14th, 2005

Metro Schools Cancel Channel One
Natalia Mielczarek | The Tennessean | November 25th, 2002

Advertising to be Curbed in Schools; Policy Will Phase Out Channel One, Commercial Logos
Gregory Roberts | Seattle Post-Intelligencer | November 22nd, 2001

Company's $500 Carrot to Teachers Questioned
Eric Hubler | Denver Post | August 29th, 2001

Channel One Aims To Involve Teachers In Marketing Push
Daniel Golden | Wall Street Journal | August 28th, 2001

New Outcry Raised Against Channel One
Stuart Elliott | The New York Times | June 11th, 2001

Keep Commerce out of the Classroom
George Will | Chicago Sun-Times | May 6th, 2001

MUST-SEE TV; Channel One is Now Required Viewing in Many Schools
Mark Francis Cohen | Washington Post | April 9th, 2000

"Media Literacy" Sparks a New Debate Over Commercialism in Schools; Should Programs That Teach Kids to View Ads Critically Also Take Advertising?
Daniel Golden | Wall Street Journal | December 17th, 1999

Changing the Channel; Conservatives Clash Over Advertising in Schools
Russ Baker | The New Republic | October 25th, 1999

Southern Baptist Convention Resolution Against Channel One
Southern Baptist Convention | June 10th, 1999

Message for the Medium
Bill McAllister | Washington Post | March 11th, 1999

Channel One Taps Principals as Promoters
William M. Bulkeley | Wall Street Journal | September 15th, 1997

Whittle TV News, Poorer Districts Linked in Study
Gary Putka | Wall Street Journal | October 19th, 1996

External Links

Channel One
Eagle Forum |

Channel One - FAIR
Fairness and Accuracy in Reporting |

Stealth TV
Russ Baker, The American Prospect | February 12, 2001

Ralph Reed Meets Jim Metrock
Mokhiber and Weissman, Focus on the Corporatio |

The Hidden Costs of Channel One: Estimates for the Fifty States
Max B. Sawicky and Alex Molnar | sales presentation: "; Connected to Teens 24/7"
Channel One |

Channel One sales presentation, “Channel One News: Your Formula for Teen Connectivity”
Channel One |

Video clips of Channel One ads, promoting junk food, violent and crass entertainment, and more
Jim Metrock, Obligation, Inc. |

Benefits and Costs of Channel One in a Middle School Setting and the Role of Media Literacy Training
Erica Weintraub Austin et al., Pediatrics, March 2006 |