Video Games

Related Articles and Links

Related Articles

Five Weird Video Game Sponsorship Deals
Kyle Hilliard | Game Informer | May 18th, 2014

Super Bowl ads blitz kids online (+video)
Lisa Suhay | Christian Science Monitor | January 28th, 2014

Advergames targeting children often use foods with empty calories
November 14th, 2013

MediaSpike Mountain Dew product placement
Dean Takahashi | Venture Beat | October 24th, 2013

'Advergames' That Market Food To Children Push Mostly Junk, Study Says
Anna Almendrala | The Huffington Post | October 9th, 2013

Dodge's Incredible Free Advertising In 'GTA 5'
Paul Tassi | Forbes | September 22nd, 2013

Carmakers look to video games for new routes to market
Christiaan Hetzner and Harro Ten Wolde | Reuters | August 22nd, 2013

When is a kids’ online game actually an ad?
Cecilia Kang | November 2nd, 2012

McDonald's China Partners With Angry Birds For Special Edition Gameplay
Advertising Age | October 23rd, 2012

Kid Consumers: Could tougher laws protect our children?
Wayne Baker | Our Values | October 12th, 2012

Food apps could be collecting children's data
Jay Crandall | | October 11th, 2012

Kids, media and obesity: Too much 'screen time' can harm your child's health
Sue Hubbard | Chicago Tribune | October 2nd, 2012

Child's Play: Food Makers Hook Kids on Mobile Games
ANTON TROIANOVSKI | Wall Street Journal | September 18th, 2012

FTC Warns Advertisers About 'Up To' Claims
Katy Bachman | AdWeek | July 3rd, 2012

Mixing Marketing With Social Games and Extreme Sports
Elizabeth Olson | The New York Times | May 7th, 2012

Taking a Page From the Web, Magazine Pitches a Social Game
Stuart Elliott | The New York Times | March 7th, 2012

Can Online Games Influence What Kids Eat?
Alice Park | Time | January 10th, 2012

House Subcommittee Vets FTC COPPA Proposals
John Eggerton | Broadcasting & Cable | October 6th, 2011

Think you can't be addicted to video games? Think again
The Fix | August 30th, 2011

Wrigley Targets Web Gamers
The Wall Street Journal | August 23rd, 2011

Gamer's death blamed on DVT
BBC News | August 1st, 2011

Sony PlayStation Network injects engaging ads into games
Media Post | July 16th, 2011

Video Game Industry Continues Major Growth
The New York Times | July 6th, 2011

Psych Experts: Violent Videos Distort Kids' Health, Perceptions
ABC News | June 30th, 2011

Supreme Court strikes down California video game law
Los Angeles Times | June 28th, 2011

With Xbox’s New In-Game Advertising, Engagement Is the Goal
The New York Times | June 21st, 2011

We Interrupt This Video Game For a Word From Our Sponsor
The Wall Street Journal | June 14th, 2011

Online video ads attract more attention than TV ads
Biz Report | May 26th, 2011

Do video games make kids eat more?
Reuters | May 5th, 2011

Helping Fans Dress Like a Videogame Hero
The New York Times | April 11th, 2011

Parents face challenges in keeping kids from violent video games
Tampa Bay Online | March 11th, 2011

Welcome to the World of Aggressively Viral Advergames
Ad Age | March 8th, 2011

Online Games New Marketing Tool for Unhealthy Foods
Science Daily | June 4th, 2010

Nintendo and the American Heart Association announce Active-Play partnership
Ben Gilbert | Joystiq | May 18th, 2010

Boy Scouts to earn badges for playing video games
Telegraph (UK) | May 1st, 2010

Microsoft Wants You to Throw a Party for its Xbox
Theresa Howard | USA Today | December 21st, 2008

Mead's Branded Video Game Attracts 10 Million Players
Laurie Sullivan | Online Media Daily | December 15th, 2008

Mountain Dew Sets Its Sights on Video-Game Market
Andrew Hampp | Advertising Age | December 11th, 2008

A Drink Backed by a Sports Hero (Wielding a Mean Game Controller)
Stephanie Clifford | The New York Times | November 18th, 2008

Happy World
Brian Quinton | PROMO Magazine | October 29th, 2008

Google Intros AdSense for Games
Mike Shields | AdWeek | October 8th, 2008

Sims Venture Into Outside World Full of Advertising
Abbey Klaassen | Advertising Age | October 6th, 2008

Study: Gamers Respond to Ads
Mike Beirne | AdWeek | September 15th, 2008

VTech Targets Tots With a Wee Wii
Beth Snyder Bulik | Advertising Age | September 8th, 2008

Are the Army's New Marketing Tactics a Little too Kid-Friendly?
Natalie Zmuda | Advertising Age | September 8th, 2008

Geico Integrated Into Wii Games
Andrew Hampp | Advertising Age | July 9th, 2008

Atari Creator Says Games Fertile Ground for Marketers
John Gaudiosi | Advertising Age | July 9th, 2008

Nestlé Joins Gaming World to Sell Water
Claude Brodesser-Akner | Advertising Age | June 22nd, 2008

Sony's PS3 to Get In-Game Ads
Nick Wingfield | The Wall Street Journal | June 4th, 2008

Commercials Cause Concern in the Virtual Barbie World
Jonathan Birchall | Financial Times Deutschland | May 30th, 2008

Entering Virtual Worlds for Real-Life Pitches
Eric Pfanner | The New York Times | May 29th, 2008

Advertainment: More than Sex and the City Cosmos
Press Release: AUT University | Scoop | May 21st, 2008

Kids' Websites 'Exploiting' Youngsters
Clement James | (UK) | May 8th, 2008

Burger King Brands Subscription Mobile Games
PROMO Magazine | April 24th, 2008

In-Game Ad Network Taps Into Virtual Worlds
Enid Burns | The ClickZ Network | April 7th, 2008

An Online Game So Mysterious Its Famous Sponsor Is Hidden
Stephanie Clifford | The New York Times | April 1st, 2008

Online Games by the Hundreds, With Tie-Ins
Brian Stelter | The New York Times | March 19th, 2008

Kid-Targeted Ad Deal Counts on "Nag Factor"
Kris Graft | Next Generation | March 17th, 2008

EA to offer ad-funded video game on Internet
Bloomberg News | January 22nd, 2008

Serious Gaming Starts at 6
Beth Snyder Bulik | Advertising Age | October 18th, 2007

External Links

Kids and Advertising
A comprehensive website on advertising aimed at children.