Sports

Fans yearn for sports that are free from blatant huckstering and crass commercialism. We ought to protect sports from the corporations who wish to use sports for their own purposes, to turn them into cheap and gaudy vehicles for corporate marketing.

More Information

News Releases

Commercialism is Overrunning the Olympics, Charges Report
Robert Weissman | August 6th, 2008

Commercial Alert Statement on First Sponsorship of the Kentucky Derby
Gary Ruskin | January 31st, 2006

Baseball Fans to Sony: Get off the Field
Gary Ruskin | May 7th, 2004

Commercial Alert Urges People, Baseball Fans Not to Buy Sony Products or See Sony Movies
Gary Ruskin | May 5th, 2004

Commercial Alert Asks Bud Selig About Ads on Baseball Uniforms
Gary Ruskin | March 31st, 2004

Commercial Alert Asks Sportswriters to Call Sports Stadiums by Nicknames, Not Corporate Names
Gary Ruskin | June 13th, 2000

Nader Urges Major League Baseball to Reject Uniform Ads
Gary Ruskin | March 31st, 1999

Articles

Omnipresent Advertising is Bowling Us Over
Gary Ruskin | January 28th, 2001

Related Articles and Links

Related Articles

For ESPN and Fox Sports, Native Comes Naturally
Michael McCarthy | Ad Age | May 21st, 2014

Facebook to Sell Huge Audience of World Cup Fans to Advertisers
Cotton Delo | Ad Age | April 18th, 2014

Points for Product Placement: N.C.A.A. Cashes In, but Not the Players
STEVE EDER | The New York Times | April 6th, 2014

White House objects to Ortiz-Obama selfie
Matt Viser | Boston Globe | April 3rd, 2014

David Ortiz selfie with Obama was paid product placement
Sarah Hofmann | Daily Caller | April 2nd, 2014

Businesses will bid to put brand on new field
AP | San Francisco Chronicle | March 19th, 2014

Mason Boosters Seek Sponsor to Name Stadium
Leslie Poster | February 26th, 2014

Field gets new name
Eileen Zaffiro-Kean | New Journal | February 20th, 2014

In Our View: A Price Tag for Everything?
The Columbian | February 18th, 2014

Is the Under Armour Speedskating Suit the Worst Product Placement in Sports History?
Justin Peters | Slate | February 14th, 2014

Olympics Viewers Don't Like Celebrity Endorsements Sponsor messages are OK, though
Ad Week | February 12th, 2014

Fingers Crossed, Marketers Count on Olympic Gold
STUART ELLIOTT | New York Times | February 6th, 2014

Despite big payroll, Boston Red Sox resist urge to sell naming rights to Fenway Park
Jason Mastrodonato | Masslive.com | February 6th, 2014

UH drawing interest from 'multiple corporations' for stadium naming rights deal By Joseph Duarte | F
Joseph Duarte | Houston Chronicle | February 4th, 2014

Super Bowl ad blitz: Are kids vulnerable?
James Steyer | CNN | January 31st, 2014

Why Snoopy Could Win The Big Game
Forbes | January 29th, 2014

How Marketers Can Bring Their A-Game to the Super Bowl
Michael McCarthy | Ad Age | January 22nd, 2014

WellStar provides $2.75M in KSU athletic deal, gets naming rights
Carla Caldwell | Atlanta Business Chronicle | January 22nd, 2014

Why Sports Is the Ultimate Winning Play for Engagement
Michael McCarthy | Ad Age | January 20th, 2014

7 Junk Food Brands With Awkwardly Unconvincing Athlete Endorsements
Richard Feloni | Business Insider | January 12th, 2014

H&M Super Bowl Ad Lets You Buy Beckham Bodywear by Remote Control
Jeanine Poggi | Ad Age | January 6th, 2014

Chelmsford officials will wait to name school fields
Grant Welker | December 27th, 2013

Wallingford considers allowing advertisements on playing fields
Eric Vo | Record-Journal | December 4th, 2013

Jacksonville Considers Ballpark And Arena Naming Rights
Kevin Meerschaert | WJCT | November 18th, 2013

Harrison looks to corporate sponsorships
Mark Lungariello | Westfair Online | November 15th, 2013

Atlanta Braves Might Get Their New Stadium For Free
Mike Ozanian | Forbes | November 12th, 2013

Dr. Zorba Paster: Say no to junk food ads
Dr. Zorba Pastor | Wisconsin State Journal | November 10th, 2013

Procter & Gamble Wins with Naming Rights to New England Patriots Stadium
Douglas A. McIntyre | 247 Wall St.com | November 4th, 2013

Group protests Moda naming rights money
Koin.com | November 2nd, 2013

Adams County: Stadium name changes, brings in revenue
Ashley Reimers | Our Colorado News | October 17th, 2013

If star athletes sell junk food -- is your kid more likely to eat it?
Bill Briggs | NBC News | October 7th, 2013

Bank of America Pavilion will need a new name
Deirdre Fernandes | Boston.com | September 23rd, 2013

FC Dallas introduces Toyota as stadium naming rights partner
Allen Ramsey | Goal.com | September 10th, 2013

Ten things we learned (about Gatorade) from the RGIII documentary
Lindsay Applebaum | Washington Post | August 27th, 2013

StubHub agrees Redskins naming rights deal
Ian McPherson | Sports Pro Media | August 20th, 2013

The NBA Has Tabled Discussions About Sponsorship Logos on Game Jerseys
Misha Hyman | Huffington Post | November 6th, 2012

Experts: Nationals Park naming rights soaring in value
Ben Fischer | Washington Business Journal | October 3rd, 2012

NBC Unpacks Trove of Data From Olympics
Amy Chozick | New York Times | September 26th, 2012

Olympics Ads Reverse BP Brand Perceptions
Brian Steinberg | Advertising Age | August 9th, 2012

NBC Claims $1B in Olympic Ad Sales
Broadcasting & Cable | July 26th, 2012

Olympics attacked for fast food and fizzy drink links
Rebecca Smithers | The Guardian | July 26th, 2012

Where Even Sausage Rings Are Put on the Chopping Block
JERÉ LONGMAN | New York Times | July 25th, 2012

Spotting An 'American Idol' Moment At The Olympics
Howard Berkes | NPR | July 24th, 2012

Olympics Offer Madison Ave. Another Opening, Another Show
Stuart Elliott | New York Times | July 24th, 2012

Victors and spoils The Olympic games are big business. Who wins, and who loses?
The Economist | July 23rd, 2012

Bud Selig: Uniforms important
ESPN Chicago | July 23rd, 2012

Junk food has no place in the Olympic lineup
Neville Rigby | The Guardian | July 17th, 2012

Coke and Telemundo Team Up for the Olympics
Sam Thielman | AdWeek | July 13th, 2012

NBC and Facebook to Announce Olympics Partnership
Brian Stelter | New York Times | July 11th, 2012

Olympics-IOC chief backs Games food and drinks sponsors
Karolos Grohmann | Reuters | July 10th, 2012

Cardiologist: Ban junk food from sponsoring Olympics
BBC | July 10th, 2012

Marketers Bow Olympic-Size Pushes
Advertising Age | July 9th, 2012

Are junk food brands fit to sponsor the Olympics?
Sarah O'Carroll | new.com.au | July 9th, 2012

A Bet (and Tattoo) on an Olympian
Stuart Elliott | New York Times | July 6th, 2012

Arena Names Can Spell Embarrassment
Richard Sandomir | New York Times | July 5th, 2012

Coke Uses Olympics as Link to Healthful Lifestyles
Emma Hall | Advertising Age | July 5th, 2012

Olympics Sponsors Go for the Young
MIKE ESTERL | Wall Street Journal | July 3rd, 2012

Five Questions with McDonald's Global Brand Officer Kevin Newell
Maureen Morrison | Advertising Age | June 28th, 2012

McDonald's, supersized: First pictures inside the world's biggest fast food restaurant
Louise Eccles | Daily Mail | June 26th, 2012

Coca-Cola Creates Global TV Series for Olympics
Natalie Zmuda | Advertising Age | June 20th, 2012

Powerade’s Olympics Campaign Puts Its Trust in ‘Nameonics’
Stuart Elliot | The New York Times | June 14th, 2012

Flames of Greed: How the Olympic spirit has been hijacked by commercialism
Harry Mount | Mail Online | June 7th, 2012

Twitter and ESPN Plan Branded Campaigns Around TV Sports
Cotton Delo, Jason Del Rey | AdAge | May 15th, 2012

City tells Miami Heat to remove tire ads wrapped on palm trees at arena
ANDRES VIGLUCCI | Miami Herald | May 10th, 2012

UK doctors criticize McDonalds’ Olympic sponsorship, say ads could worsen obesity epidemic
Associated Press | Washington Post | May 1st, 2012

Olympic ads out before Memorial Day
Bruce Horovitz | USA Today | April 25th, 2012

Has London 2012 been greenwashed?
Jules Boykoff | The Guardian | April 23rd, 2012

N.B.A. Takes a Look at Jersey Sponsorship
RICHARD SANDOMIR | The New York Times | April 18th, 2012

Will adverts at the Olympics increase fast food consumption?
Melissa Hogenboom | BBC News | April 18th, 2012

Mothers Will Get the Glory in P.&G.’s Campaign
TANZINA VEGA | The New York Times | April 17th, 2012

NCAA wants to regulate bowl sponsorship, but should it?
Dennis Dodd | CBS Sports | April 11th, 2012

A Network Popular With Hispanics Reaches Out to Them
AMY CHOZICK | The New York Times | April 3rd, 2012

Wizards To Sell Naming Rights On Jerseys To Nicorette
Mike Prada | Bullets Forever | April 2nd, 2012

NBA Rumors: How Selling Ad Space on NBA Jerseys Will Ruin League
Ryan Rudnansky | The Bleacher Report | March 30th, 2012

NBA considers selling advertising space on jerseys
Dwain Price | Star-Telegram | March 29th, 2012

Budweiser has naming rights for CF area
Richard Durrett | ESPN | March 28th, 2012

After public backlash, Israel drops diapered baby as Olympic mascot
Associated Press | Washington Post | March 14th, 2012

NBA owners to discuss ads on jerseys at next meeting
Kurt Helin | NBC Sports | March 7th, 2012

Top Secret: Durex's Olympic Condoms
Matthew Boyle | Bloomberg Business Week | March 7th, 2012

Athletic programs eye new options for ad space
Eric Stock | WJBC | February 20th, 2012

Coca-Cola’s Olympics Advertising Puts Athletics to Music
Stuart Elliott | The New York Times | February 15th, 2012

London 2012: Naming rights for sale for Olympic venues
BBC | February 7th, 2012

Before the Toss, Super Bowl Ads
Stuart Elliott | The New York Times | February 3rd, 2012

Super Bowl 2012: Marketing hype runs from beer and cars to condoms and cookies
Barry Svrluga | Washington Post | February 2nd, 2012

Marketing to Young Fans on Their Technology Level
RICHARD SANDOMIR | The New York Times | February 1st, 2012

Marketers such as VW use ads to promote their Super Bowl ads
Laura Petrecca | USA Today | January 31st, 2012

As Sponsorships Dwindle, Track Officials Loosen the Rules for Athletes
JERÉ LONGMAN | The New York Times | January 12th, 2012

Wary of Energy Drinks in an Adrenaline Sport
JEFF DINUNZIO | The New York Times | January 10th, 2012

NBC Gets Some Sports Action From Red Bull
Brian Steinberg | Advertising Age | December 22nd, 2011

The Stadium Naming Rights Business Just Got A Lot Uglier Read more: http://www.businessinsider.com/
Cork Gaines | Business Insider | December 21st, 2011

London 2012 Olympics: London organisers seek main stadium naming rights partner to plug £20m gap
Paul Kelso | The Telegraph | December 20th, 2011

Dow Chemical's Olympic Sponsorship Is Criticized
VIBHUTI AGARWAL | Wall Street Journal | December 15th, 2011

Ralph Nader letter to NBA CEO regarding Christmas games
Ralph Nader | League of Fans | December 5th, 2011

The London 2012 Olympic torch relay is following a path that inflames
Marina Hyde | The Guardian | November 10th, 2011

School Districts Across the Southeast US Region Look to School Sports Media, LLC to Save High School
MarketWatch | October 12th, 2011

Mercedes-Benz buys naming rights to New Orleans' Superdome
Chris Woodyard, | USA TODAY | October 4th, 2011

The Shame of College Sports
The Atlantic | September 13th, 2011

TV Cash Tilts College Playing Field
The Wall Street Journal | August 25th, 2011

MetLife purchases naming rights to Jets-Giants stadium
The New York Times | August 25th, 2011

WNBA uniform to sport Boost Mobile logo
Advertising Age | August 24th, 2011

Sex Sells Sex, Not Women's Sports
The Nation | August 17th, 2011

Aggressive new breed of marketers hawk college sports
USA Today | August 8th, 2011

World Cup Loss Costs U.S. Team $10 Million in Endorsements
Advertising Age | July 19th, 2011

Look Which NBA Finals Winner Could Score Some Endorsement Deals
Advertising Age | June 13th, 2011

Disney Considering Major Olympics Sponsorship
Ad Week | May 18th, 2011

Overstock pays $7.2M for naming rights to Oakland coliseum
The Salt Lake Tribune | April 28th, 2011

Two Team Playoff Arenas Pay Off for Sponsors
Forbes | April 14th, 2011

Florida Panthers Not Opposed to Ads on Jerseys
NBC Miami | April 13th, 2011

Wrigley Rooftop to Advertise United Airlines
NBC Chicago | March 30th, 2011

Until the Final Four, There Will Be Ads Galore
The New York Times | March 15th, 2011

Powerade Preps March Madness Push
Advertising Age | March 14th, 2011

Airlines team with athletes for marketing
USA Today | March 8th, 2011

Dove Shows Athletes Off the Court
The New York Times | March 7th, 2011

But It Won't Help Them Win Games: ARCO Arena Is Now Power Balance Pavilion
February 24th, 2011

How Long Can NFL Resist $230M from Ads on Jerseys?
New York Post | February 24th, 2011

N.H.L. Gets Boost With a Nearly $400 Million Beer Deal
New York Times | February 23rd, 2011

Allstate Bets On Soccer With Multi-Year Deal
Media Post | February 17th, 2011

Is Advertising on Bears Practice Jersey Just a Start?
Ed Sherman | Crain's Chicago Business | August 10th, 2009

And Now, Ads on NBA Practice Jerseys
Toni Fitzgerald | Media Life | July 30th, 2009

Jets Joining the Crowd, Adding Corporate Patch on Practice Uniforms
Rich Cimini | New York Daily News | June 18th, 2009

New York Giants Announce Deal with Timex for Practice Facility Naming Rights
Mike Garafolo | The Star-Ledger | June 17th, 2009

Packers Could Sell Ad Space on Practice Jerseys
Associated Press | USA Today | June 4th, 2009

WNBA Gives Sponsors Shirts on Players' Backs
Rich Thomaselli | Advertising Age | June 1st, 2009

Dolphin Stadium Set to Become Land Shark Stadium
Barry Jackson | Miami Herald | May 2nd, 2009

Is NBA's Brand Integration Becoming Too Much for Fans?
Andrew Hampp | Advertising Age | April 21st, 2009

Little Debbie to Serve as Sponsor for Fiesta Atlanta's Soccer Challenge
PRNewswire | March 31st, 2009

Infiniti Revs Placements
T.L. Stanley | BrandWeek | March 21st, 2009

Tiger Will Have AT&T Golf Bag
Darren Rovell | CNBC Sports Biz | February 23rd, 2009

NHL Hits $10 Million in All-Star Activations
Richard Tedesco | PROMO Magazine | January 21st, 2009

NBA Cans Ban on Liquor Ads
John Lombardo and Terry Lefton | Sports Business Journal | January 19th, 2009

Brewers, Potawatomi Announce New Deal
Don Walker | Milwaukee Journal Sentinal | January 8th, 2009

KFC Teams Up With NFL
Hispanic Business | November 21st, 2008

NBA Product Placement for T-Mobile
PPN Staff | Product Placement News | November 21st, 2008

Economy Makes Fox Ad Enhancements More Appealing
Michael McCarthy | USA Today | October 22nd, 2008

ING NYC Marathon Sponsor Field Grows, Adds Contests
Richard Tedesco | PROMO Magazine | October 21st, 2008

Naming Rights Could Turn Dodger Diamond Into Gold
Roger Vincent | Los Angeles Times | October 14th, 2008

Rio Tinto Gets Naming Rights to New Real Soccer Stadium
Michael C. Lewis | The Salt Lake Tribune | September 29th, 2008

Target Wins Naming Rights To New Twins Stadium
Associated Press | The Wall Street Journal | September 15th, 2008

NBC Manages to Rack Up Strong Sales on Super Bowl
Stephanie Kang and Suzanne Vranica | The Wall Street Journal | September 12th, 2008

Burger King Branded Entertainment
PPN Staff | Product Placement News | September 8th, 2008

Park Board Approves Selling Naming Rights to Cotton Bowl
Robert Wilonsky | Dallas Observer | September 4th, 2008

AmeriHealth NJ Secures Naming Rights to New Jersey Devils’ Practice Facility
Business Wire | September 2nd, 2008

Fox Soccer Crafts Show for Bass Ale
Shahnaz Mahmud | AdWeek | August 29th, 2008

As Jets Sell Seat Licenses, a Fan Looks for a Sponsor
Richard Sandomir | The New York Times | August 28th, 2008

Breakfast of a champion? Frosted Flakes! Phelps signs with cereal
Richa Schapiro | New York Daily News | August 20th, 2008

McDonald's Scores Gold with Plugs by Athletes
Grant Robertson | The Globe and Mail (Canada) | August 19th, 2008

Study Slams IOC Sponsorship Policies
Steve McClellan | AdWeek | August 18th, 2008

Olympics Overrun by Commercial Interests: Report
Richard Tedesco | PROMO Magazine | August 11th, 2008

NCAA Says It Won't Tighten Rules on Beer Ads
Ira Teinowitz | Advertising Age | August 7th, 2008

Commercialism is Overrunning the Olympics, Charges Report
News Blaze | August 6th, 2008

NCAA Coaches Urge Ban on Beer Ads
Ira Teinowitz | Advertising Age | August 5th, 2008

Midway Naming Rights Deal Puts Saints in ‘Skinny Water Stadium,’ for a Week
John Vomhof Jr. | Minneapolis / St. Paul Business Journal | July 30th, 2008

BK Markets to Young Hispanics
QSR Magazine | July 30th, 2008

Carvel, Kraft Join Youth Soccer Tour
Richard Tedesco | PROMO Magazine | July 28th, 2008

Citigroup Puts Its Money Where Its Name Will Be
Richard Sandomir | The New York Times | July 20th, 2008

Tang Gets Kicks with Soccer Tie-in for Latino Kids
PROMO Magazine | July 15th, 2008

Telemundo Teams With GMC for Made-for-Web Soccer Reality Series
Laurel Wentz | Advertising Age | July 7th, 2008

New Deal Keeps Budweiser Name Before Eyes of Wrigley Visitors
Jim Kirk | The Chicago Tribune | July 4th, 2008

McDonald's Teams Up With Mexican National Soccer Team for 2008 U.S. Tour
PRNewswire | June 7th, 2008

NHL Renewal to Build Bud Light’s Sponsorship Role
Richard Tedesco | PROMO Magazine | June 6th, 2008

Soccer's Sounders Get a Microsoft Kick
Matthew Futterman | The Wall Street Journal | May 28th, 2008

Coming Soon, the Samsung Washington Monument!
Daniel Gross | Slate | May 10th, 2008

Volkswagen Strikes MLS Sponsorship Deals
Richard Tedesco | PROMO Magazine | May 9th, 2008

Sport Debased by Demands of Business
Greg Baum | The Age (Australia) | February 8th, 2008

Braves Stadium Deal Taxes Fiscal Realities
J.C. Bradbury | Atlanta Journal-Constitution | February 8th, 2008

You Can’t Buy the Naming Rights, but Call It the Billion-Dollar Ballpark
Richard Sandomir | The New York Times | February 8th, 2008

Park Naming Rights Talks Go On
Robert Daski | Journal Messenger (Manassas, VA) | January 30th, 2008

Stadium Name Game
Michael Gluskin | News-Dispatch (Michigan City, IN) | January 29th, 2008

Sports Catching More Ad Dollars
Alana Semuels | Los Angeles Times | January 11th, 2008

Wichita arena naming rights are sold for $15 million
Rick Alm | Kansas City Star | January 9th, 2008

Scandal to Alter Old Ad Game
Mary Ellen Podmolik | Chicago Tribune | December 14th, 2007

PNC Bank buys naming rights for Nationals seats
Don Muret | Washington Business Journal | November 23rd, 2007

White Sox Have New Start Time: 7-Eleven
Richard Sandomir | The New York Times | October 11th, 2006

Unsubliminal Advertising
Paul Farhi | Washington Post | October 11th, 2006

Major League Soccer Teams Will Sell Ad Space on Players' Jerseys
Jon Weinbach | Wall Street Journal | September 28th, 2006

Take Me Out to the Fun Zone
Chris Marcil and Sam Johnson | The New York Times | April 3rd, 2006

First Stadiums, Now Teams Take a Corporate Identity
Julie Bosman | The New York Times | March 22nd, 2006

MetroStars Being Sold and Renamed Red Bull
Associated Press | March 9th, 2006

NCAA Chief Thinks Revenue
Robyn Norwood | Los Angeles Times | January 9th, 2006

More Ads on US Sports Uniforms on the Way
Reuters | November 30th, 2005

Sports, Entertainment Are Double-Teaming Fans
Michael McCarthy | USA Today | June 16th, 2005

Industry Insider: Nets score groundbreaking Jackson Hewitt sponsorship
Matthew Futterman | Newark Star-Ledger | March 3rd, 2005

Kids Bowled Over by the Ads
Ralph Nader | January 28th, 2005

Baseball Cancels Plans for Movie Ad on Bases
Mike Penner | Los Angeles Times | May 7th, 2004

Spidey Gets on Base
Michael Hiestand | USA Today | May 6th, 2004

The (Space for Sale) Yankees
The New York Times | April 8th, 2004

This Moral Objection Brought to You by. . .
Lisa Dillman | Los Angeles Times | April 3rd, 2004

Ads on Yankee Uniforms Criticized
The New York Times | April 2nd, 2004

Marketers Are Preparing Radio Commercials That Also Send Text Messages to Car Dashboard Displays
Nat Ives | The New York Times | December 31st, 2003

Digitally Inserted Ads Pop Up in World Series
Michael McCarthy | USA Today | October 18th, 2002

Teletubbies Switch Fast-Food Alliance
Stuart Elliott | New York Times | April 4th, 2000

Revenues Dominate the College Sports World
Mike McGraw, Steven Rock and Karen Dillon | Kansas City Star | October 5th, 1997