Commercial listbrokers have targeted our nation’s children. They actually sell lists of the names and personal information of children as young as two years of age. For example, the Student Marketing Group sells a list ofPreschool children between the ages of 2 and 5, its website boasts.Each record includes the child's full name, address, and age and can include other information, such as gender and telephone number ( American Student List sells a list ofOver 20 million students ranging in age from 2-13, ( according to its website.

The sale of children’s personal information by listbrokers is despicable and dangerous. Children are naturally more trusting than adults, and that trust is often easy to exploit. Legislation proposed by U.S. Senators Wyden and Stevens (S. 2160) would restore to parents the ability to protect the privacy of their own children, especially from sleazy corporate marketers and child predators.

Children's personal information should not be for sale.

More Information

News Releases

TV Station Bought Personal Info of 3000 Kids in Name of Accused Child Killer
Gary Ruskin | March 10th, 2004

TV Station Bought Personal Info of 3000 Kids in Name of Accused Child Killer
Gary Ruskin | March 10th, 2004

U.S. Senate Bill Would Stop Companies from Violating Children’s Privacy
Gary Ruskin | March 3rd, 2004

U.S. Senate Bill Would Stop Companies from Violating Children’s Privacy
Gary Ruskin | March 3rd, 2004


Letter to U.S. Senators in support of Children's Listbroker Protection Act
Gary Ruskin | March 4th, 2004

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Byron Acohido | USA Today | December 23rd, 2007

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Apologetic, Facebook Changes Ad Program
Louise Story | The New York Times | December 6th, 2007

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Anick Jesdanun | Associated Press | December 1st, 2007

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Vauhini Vara | Wall Street Journal | November 21st, 2007

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Betsy Schiffman | Wired | November 15th, 2007

The EU Delays Google's Ad Buy
Catherine Holahan | Businessweek | November 14th, 2007

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New Facebook ad system raises privacy concerns
Heather Havenstein | Computerworld | November 9th, 2007

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Brian Morrissey | Adweek | November 6th, 2007

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Terrence Russell | Wired | November 6th, 2007

MySpace Will Let Users Aim Advertising at Site Members
Joseph Menn | Los Angeles Times | November 5th, 2007

Firm Mines Offline Data To Target Online Ads
Kevin J. Delany and Emily Steel | Wall Street Journal | October 17th, 2007

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Rob Beschizza | Wired | October 10th, 2007

Nielsen to Track Video Game Use
Alex Pham | Los Angeles Times | July 3rd, 2007

The Sell-Phone Revolution
Catherine Holahan | Business Week | April 19th, 2007

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Tom Zeller, Jr. | The New York Times | March 10th, 2005

Companies Sell Details on Millions of Children
Jolayne Houtz | Seattle Times | July 6th, 2004

Internet Lists Pose Risk to Kids
Battle Creek (MI) Enquirer | March 31st, 2004

Protecting Children's Privacy
Christian Science Monitor | March 11th, 2004

Senators: Hands Off Kids Data
Kim Zetter | Wired | March 4th, 2004

U.S. Senator Ron Wyden's floor statement on the introduction of the Children's Listbroker Privacy Act
U.S. Senator Ron Wyden | March 3rd, 2004

Holding the Reins in Marketing to Youth
David Koeppel | The New York Times | February 17th, 2002

Name, Please: Surveyor Quietly Sells Student Information to Youth Marketer
Daniel Golden | Wall Street Journal | December 3rd, 2001

Students' Names Can End Up in Some Questionable Hands
Daniel Golden | Wall Street Journal | December 3rd, 2001

External Links

Electronic Privacy Information Center

High School Student Survey Companies Settle FTC Charges; Personal Data Collected For Educational Purposes Was Sold to Commercial Marketers
Federal Trade Commission | October 2, 2002