Neuromarketing is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) -- not to heal, but to sell products.

We see three big potential problems with neuromarketing: (1) increased incidence of marketing-related diseases; (2) more effective political propaganda; and, (3) more effective promotion of degraded values.

We oppose the use of neuromarketing for corporate or political advertising.

More Information

News Releases

Commercial Alert Asks Senate Commerce Committee to Investigate Neuromarketing
Gary Ruskin | July 12th, 2004

Commercial Alert Asks Feds to Investigate Neuromarketing Research at Emory University
Gary Ruskin | December 17th, 2003

Commercial Alert Asks Emory University to Halt Neuromarketing Experiments
Gary Ruskin | November 30th, 2003

Related Articles and Links

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Nick Carr | The Guardian | April 3rd, 2008

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Stuart Elliot | The New York Times | March 31st, 2008

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Wendy Melillo | Adweek | January 16th, 2006

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Sandra Blakeslee | The New York Times | October 19th, 2004

Using M.R.I.'s To See Politics On the Brain
John Tierney | The New York Times | April 20th, 2004

Pushing the Buy Button
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Dean Schabner | | January 13th, 2004

As a Consumer Thinketh . . .
Christian Science Monitor | December 22nd, 2003

A Probe Inside the Mind of the Shopper
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There's a Sucker Born in Every Medial Prefrontal Cortex
Clive Thompson | The New York Times | October 26th, 2003

In Search of the Buy Button
Melanie Wells | Forbes | September 1st, 2003

Nader Group Slams Emory for Brain Research
Jim Lovel | Atlanta Business Chronicle | December 8th, 2002

The Science of Shopping
Margo Kelly | CBC Marketplace | December 2nd, 2002

Neuromarketing firm launched by Atlanta ad veteran
Jim Lovel | Atlanta Business Chronicle | June 17th, 2002

External Links

BrightHouse Institute for Thought Sciences Launches First “Neuromarketing” Research Company

BrightHouse Neurostrategies Institute

Neural Correlates of Behavioral Preference for Culturally Familiar Drinks
Samuel McClure et al., Neuron | October 14, 2004