Books

For years, books were one of few media free from huckstering. But publishers have recently put product placements in books, especially those targeted at children. And so there are now children's books touting many brands of junk food, including Froot Loops, M & M's, Reese's Pieces, Skittles, Hershey's chocolates and Oreo cookies.

Product placement is coming to more adult works, too. For example, Fay Weldon's work, featuring the Bulgari jewelry company, is an advertisement, not a novel.

We are working to stop the creep of product placement into the publishing industry. It is a threat to the cognitive commons and our ability to read and think without being bombarded by commercial messages.

More Information

News Releases

Commercial Alert Asks Book Reviewers Not to Review Ad-Laden Children's Series "Mackenzie Blue"
Robert Weissman | March 12th, 2008

Commercial Alert Letter to HarperCollins Children's Books Regarding "Mackenzie Blue"
Robert Weissman | March 12th, 2008

Commercial Alert Asks Book Review Editors Not to Review New Teen “Book” w/ Product Placement
Gary Ruskin and Jonathan Rowe | June 12th, 2006

Nader, Authors to Borders CEO: Don’t Limit Access to Books, Ideas
Gary Ruskin | June 26th, 2002

Authors Ask Editors to Treat Fay Weldon's New Work as an Ad, Not a Book
Gary Ruskin | September 30th, 2001

Stop Peddling Junk Food to Children, Commercial Alert Tells Publishers
Gary Ruskin | September 22nd, 2000

Related Articles and Links

Related Articles

BBB Faults Harper Collins For Collecting Data From Children
Wendy Davis | Media Post | February 19th, 2014

The Best Book Reviews Money Can Buy
DAVID STREITFELD | New York Times | August 27th, 2012

Amazon to Sell Ads on Kindle Fire Welcome Screen -- If You Have $600K
Jason Del Rey | Ad Age | May 18th, 2012

Hard sellers
Emma Jacobs | Financial Times | May 18th, 2012

To Mike Lupica and Philomel Books: No More Sneaky Advertising in Your Books for Children.
Susan Linn | Huffington Post | May 11th, 2012

A Book Packager Takes a Step Into Web Video
Ari Karpel | The New York Times | May 6th, 2009

Multi-Platform 'Mackenzie Blue' Arrives
Evie Nagy | Publishers Weekly | April 30th, 2009

Scholastic Corp. Criticized For Marketing Toys, Video Games in School-based Book Clubs
David Crary | Associate Press | February 9th, 2009

Advertainment: More than Sex and the City Cosmos
Press Release: AUT University | Scoop | May 21st, 2008

Are books for kids where little ideas - or big brands - grow?
John Mangan | The Age (Australia) | March 16th, 2008

Authors Strike Deals to Squeeze in a Few Brand Names
Laura Petrecca | USA Today | September 11th, 2006

Teen Novel Is Given The Corporate Make Over
Dalya Alberge | The Times (of London) | June 21st, 2006

The Art of The Deal
The New York Times | June 17th, 2006

Product Placement Deals Make Leap From Film to Books
Motoko Rich | The New York Times | June 12th, 2006

The Goat at Saks and Other Marketing Tales
Lorne Manly | The New York Times | November 14th, 2005

Drug Business Prescribes a Novel Cure for Its Ills
Lloyd Grove | New York Daily News | October 17th, 2005

Publisher Pushes Textbook Ads; McGraw-Hill Targets Students; Critics Warn Plan Could Backfire
Rick Westhead | Toronto Star | June 7th, 2005

Borders Sets Out to Make the Book Business Businesslike
Jeffrey A. Trachtenberg | Wall Street Journal | May 20th, 2002

Now, Many Words From Our Sponsor
David D. Kirkpatrick | The New York Times | September 3rd, 2001

Snack Foods Become Stars of Books for Children
David D. Kirkpatrick | The New York Times | September 22nd, 2000

Oreos and M&M's? Learning Tools
Judith Gaines | Boston Globe | January 23rd, 2000