For years, books were one of few media free from huckstering. But publishers have recently put product placements in books, especially those targeted at children. And so there are now children's books touting many brands of junk food, including Froot Loops, M & M's, Reese's Pieces, Skittles, Hershey's chocolates and Oreo cookies.
Product placement is coming to more adult works, too. For example, Fay Weldon's work, featuring the Bulgari jewelry company, is an advertisement, not a novel.
We are working to stop the creep of product placement into the publishing industry. It is a threat to the cognitive commons and our ability to read and think without being bombarded by commercial messages.
Commercial Alert Asks Book Reviewers Not to Review Ad-Laden Children's Series "Mackenzie Blue"
Robert Weissman | March 12th, 2008
Commercial Alert Letter to HarperCollins Children's Books Regarding "Mackenzie Blue"
Robert Weissman | March 12th, 2008
Commercial Alert Asks Book Review Editors Not to Review New Teen “Book” w/ Product Placement
Gary Ruskin and Jonathan Rowe | June 12th, 2006
Nader, Authors to Borders CEO: Don’t Limit Access to Books, Ideas
Gary Ruskin | June 26th, 2002
Authors Ask Editors to Treat Fay Weldon's New Work as an Ad, Not a Book
Gary Ruskin | September 30th, 2001
Stop Peddling Junk Food to Children, Commercial Alert Tells Publishers
Gary Ruskin | September 22nd, 2000
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